Event Digital Engagement Trends

The changing attendee diversity - Millennial will be 75 percent of the U.S. workforce by 2025*

This new generation of event attendees expect to have a personalized digital experience on their phones
They don't want to just attend a conference, they want to feel they’re a part of it
Attendees don’t want their experience to be limited to just a room or section of the building anymore
Attendees want to network/socialize at events, moving about and taking in as much information as possible

*Center for Exhibition Industry Research * Brooking Institution Study

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